How

We are convinced that change starts among us – the consumers. Conscious consumers can make a difference. Therefore, our focus is to fascinate and sensitize people around the world for the relevance of our oceans and present solutions on how to preserve them. We believe in the power of audio-visual messaging and will produce, aggregate and distribute TV and video formats with a strong informational and emotional impact. Knowledgeable consumers make right choices and therefore trigger change within the industries and governments. We need to synchronize the interests of our economy with the needs of our ecosystem and migrate from a linear to a circular economy.

Why

For decades we have exploited the oceans in the belief that they are too big to fail. But pollution, acidification, global warming and illegal, unregulated fishing have severely affected our oceans. In particular plastic pollution has become one of the most pressing environmental issues. Our oceans contain more than 150 million metric tons of plastic. This corresponds to 5.25 trillion pieces. And every year between 8 and 12 million metric tons of plastic are added. If we won’t take action against the ongoing pollution by the year 2050 there will be more plastic than fish in our seas. Fish, sea mammals and sea birds are heavily affected by the plastic debris. They mistake it for food or get entangled with it. For quite some time plastic has entered our food chain. The adverse health effects for humans are yet little known but will last for generations. Our oceans are our life support system: every second breath we take derives from there, they absorbe more than a fourth of our CO2 emissions and are home to more than 80% of all life on earth. The impact on our oceans will have an impact on mankind around the world.

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