Matthias grew up in Munich/Germany and spent plenty of time close to the Bavarian lakes and the German Alps. He developed quite early a deep understanding for the necessity of active environmental protection. As a windsurfer and during snorkeling he came in touch with plastic-pollution of the oceans.
Matthias started his professional career in the branded-goods-industry (Pepsi-Cola, Swatch) and worked the last 23 years on board-level in the media-industry (radio, online-media). In addition to that he was constantly engaged in various jics of the media-industry and is today beside his job as CEO of Radio Marketing Service in Hamburg president of the German Federal Association of the Digital Industry. Matthias studied in Oestrich-Winkel (Germany), Paris and London and holds a master-degree in economics from European Business School, Germany.